Have you ever been so excited to read a book that you keep peeking at the first line, paragraph, page before you really have time to read? You know you have.
You love the author. The cover copy promises your author's best story yet. The blurbs are fantastic. Finally your quiet time arrives, and you settle in for at least one chapter.
Instead of the salty cold tang of a Margarita, the taste is more like flat, lukewarm Sprite.
You decide to read a little more. The author's wonderful. There must be a good reason she didn't put in the fizz yet. After searching through page after page, you find the plot. Instead of hearty meat and potatoes . . . soggy toast.
What's a reader to do?
This is where I close the book. Stick it in the bag that goes to the library. Move on. I don't dwell. I don't finish.
If this is a favorite author, as in my example, I'll buy another book, but probably not the next one unless I'm super-enticed in some way. If it's bad, it will be a while before I purchase her again.
If this is an author new to me, whether experienced or new, I often won't give her another chance. Why? Because I have so many choices of other authors. I move on. I don't dwell.
Why should I take another chance on someone I didn't enjoy on the first read when I can try for someone I may enjoy?
No writer wants to put out work someone doesn't enjoy, yet it happens every day. We're all human. We have different likes and dislikes. No one is going to enjoy everything we write. Unless maybe it's our mother.
As a reader: What do you do when this happens with you?
As a writer: What do you do to prevent this from happening too many times?